南加大公共关系详解~

南加的公关叫做Master of Arts In Strategic Public Relations—战略公关

战略公共关系硕士学位要求完成40个 units ，通常在16到20个月内完成。

学生需要准备论文或综合考试来完成课程作业 ，在前两个学期，学生将完成六门必修课程，包括：

1.PR 504 - Strategic Public Relations Research, Evaluation an Insights

2.PR 508 - Introuction to Strategic Public Relations

3.PR 510 - Legal, Ethical an Social Founations of Strategic Public Relations

4.PR 527 - Multimeia Content Creation for Strategic Public Relations

5.PR 529 - Business an Economic Founations for Public Relations

6.PR 535 - Writing for Strategic Public Relations

选修论文的学生必须完成18个 units 的选修课。 选择综合考试选项的学生必须完成22个 units 的经批准的选修课 。

Stuents enrolle in the egree program have the opportunity to take two paths in their Annenberg stuy: a broa PR eucation peppere with special electives here an there; or, aopt concentrations or “specializations” in their secon year of stuy.The program offers six specializations in two ifferent flavors: skills an practice areas.

选择南加大的公共，学生可以接受比较宽泛的教育，选很多选修课； 也可以在第二年时选一个比较集中的方向。有不同风格的6个偏向，技能和实践领域

Skills Specializations

(1)COMPUTATIONAL PUBLIC RELATIONS 计算公共关系

Stuents will focus on quantitative an qualitative methos of ata ***ysis in course offere by Annenberg an other USC schools, incluing engineering an business . Stuents will learn how to utilize Big Data as well as Small Data to mine for actionable insight an to conuct measurement an evaluation stuies. They will also learn how to work effectively with ata scientists.

不仅是 Annenberg 学院了，也有工学院和商学院提供的课程，重点在于处理数据分析的定量和定性的方法。

（2）DIGITAL, INTERACTIVE AND CONVERGED COMMUNICATION 数 字、互动和融合通信Stuents will acquire avance igital skills that inclue social meia management, search engine optimization an multimeia content prouction —all essential skills for toay’s an tomorrow’s practitioners. The coursework combines require SPR courses with Annenberg electives (such as JOUR 563 Transmeia Braning an JOUR 553 Coing an Programming for Storytelling), as well as upper ivision courses from the avertising minor, an a variety of applicable courses offere across campus.

你们也会学到一些先进的数字系统的技能，包括 社交媒体管理，搜索引擎优化和多媒体内容制作 ，这些都是当今和未来从业人员的基本技能，以及广告学辅修课程的高年级课程，以及学校内提供的各种应用性课程。
2.Practice Specializations

（1）CORPORATE AND BUSINESS COMMUNICATION 企业与商务沟通

Stuents will become familiar with key topics in business an the global economy. Grauates will be able to ***yze how macroeconomic evelopments impact their organizations . As an alternative to a MBA egree, this emphasis prepares stuents for public relations, investor relations an relate careers within the corporate communication team of major corporations. In aition to the SPR core, stuents choose from a broa variety of courses offere by the Annenberg Meia, Entrepreneurship an Economics, M{2}E, program. In aition, they will be able to choose courses offere by the USC Marshall School of Business.

你们将熟悉 商业和全球经济中的关键话题。毕业生将能够分析宏观经济发展如何影响他们的组织 。作为MBA替代学位的另一种选择， 这一重点为学生在大公司的企业沟通团队中从事公共关系、***者关系和相关职业做好准备。 除了SPR核心课程，你们还可以从 Annenberg Meia 、创业与经济学、M{2}E等项目提供的各种各样的课程中进行选 择。 此外，你们还可以选择南加州大学马歇尔商学院(USC Marshall School of Business)提供的课程。

（2）SPORTS & ENTERTAINMENT体育与娱乐

Stuents focus on the inustries that efine Los Angeles an that no university other than USC is better equippe to offer: a sports mecca an the Entertainment Capitol of the Worl. Practitioners in sports PR engage with worl-class athletes, professional an NCAA teams an sports marketing organization. Entertainment PR practitioners promote films, recoring artists an other celebrities as well as the exciting event that are the hallmarks of this inustry. Stuents will to select courses from a broa variety of Annenberg classes complemente by classes offere by the cinematic arts an business schools.

这个关注的是定义洛杉矶的产业，除了南加州大学，没有任何一所大学能提供比这更好的条件: 体育圣地和世界娱乐之都。体育公关从业人员与世界一流的运动员、专业和NCAA团队以及体育营销机构合作。娱乐公关从业人员宣传电影、采访艺术家和其他名人，以及这一行业的一系列标志性的活动。你们将从各种各样的 Annenberg 课程中选择课程，辅以电影艺术和商学院提供的课程。

（3）CIVIC ENGAGEMENT公民参与

Stuents in this emphasis will evelop awareness of public issues an strategies for avocacy communication with non-profits, NGOs, community organizations an social movements. They will be prepare for work in corporate social responsibility an service organizations to promote volunteerism. In particular, stuents will explore the opportunities an challenges for civic engagement communication presente by igital an social meia tools.

这一重点的培养你们对公共问题的认识， 以及与非营利组织、非***组织、社区组织和社会运动进行宣传交流的战略、方式方法等。你们将准备在企业社会责任和服务组织工作，以促进志愿服务。特别是 要去探索数字和社交媒体工具所带来的公民参与交流的机遇和挑战 。

（4）LIFESTYLE PUBLIC RELATIONS 生活方式公关

Stuents will be prepare for careers with organizations that concentrate on fashion, foo an travel, tourism an hospitality inustries. 你们将为从事时尚、食品和旅游、旅游和酒店业等组织的职业生涯做好准备。